New Delhi: The India Art Fair (IAF) 2025 in Delhi was a massive success, drawing unprecedented crowds. The response was so overwhelming that the gates had to be closed earlier than expected on public viewing days, February 8 and 9.
Held at Okhla’s NSIC grounds, this edition saw a record 120 exhibitors, making it the largest in the fair’s history. The impressive footfall translated into strong sales across various genres and categories.
Art as an Investment
Art is no longer just about aesthetics—it is now seen as a valuable investment. Younger audiences are engaging with art beyond its visual appeal, considering it a luxury asset. Uday Jain, director of Dhoomimal Gallery, noted, “Art has become more than aesthetics for the younger generation. Many now see it as a serious investment.”
Digital platforms have played a major role in this shift. Collectors can now track artist trends, auction results, and global market movements with ease. The rise of statement pieces—where art meets design, fashion, and technology—has further fueled interest.
Artist Seema Kohli, who exhibited at the fair, added, “Awareness and changing commercial aspects of the art world have contributed to the perception of art as an investment.”
The Role of Social Media
Social media played a major role in amplifying the fair’s reach. According to artist Ritu Bhutani, “The fair lives up to the hype and buzz created by social media. It has helped in outreach across all age groups.”
However, some believe that the influx of attention has led to superficial engagement. Bhutani observed, “Many visitors came just to post on social media. While this brings visibility, it sometimes shifts focus from genuine appreciation to trends.”
Globally, social media has transformed the art market, making it more accessible but also changing the way art is consumed.
Cultural Impact and Expanding Boundaries
The India Art Fair is now a landmark cultural event. Emerging artist Viswanath Kuttum called it the “Kumbh Mela of the art world.”
Seema Kohli emphasized its growing influence beyond just art. “It wasn’t just galleries collaborating—it was cars, fashion, and luxury brands too.” These collaborations, she noted, make the fair more than just a showcase; they turn it into a cultural spectacle.
Challenges in the Art Market
Despite its success, the fair highlighted some pressing challenges. Rising costs and limited space have made participation difficult for many galleries. “It is becoming increasingly hard for galleries to secure a spot due to mounting expenses,” Bhutani pointed out.
She also emphasized the need for more international galleries and collectors to elevate India’s booming art scene. Additionally, the line between art and craft continues to blur, pushing artists and galleries to focus on statement pieces rather than traditional fine art.
The Future of Indian Art
The India Art Fair 2025 set new benchmarks and reaffirmed that art is evolving in India. Whether it remains rooted in fine art traditions or expands further into lifestyle and design remains to be seen. But one thing is certain—art in India is thriving like never before.
